Presentation is a crucial part of any organization’s routine. It is used to pitch a product to investors, bring new employees on-board, attract funds, increase sales, share a case study, and just put forward your idea or inform colleagues about the progress done by your firm or team. They are an excellent medium for teaching, advising, impressing, and of course, persuading.
The digital presentation helps you reinforce what you are saying by using visual material like pictures, graphs, interactive elements, audio, and even videos. With a strong digital presentation like SlidePeak makes, you can feel comfortable during your speech. Moreover, it considerably boosts your overall public speaking experience. That is not all. There are some more good reasons why good presentation matters.
Why Good Presentation Matters
Good digital presentation is a powerful instrument. It is used in all niches and spheres by various professions for different purposes. When well done, it produces a substantial impact on the audience. Not only does it add power to your words (as we have already mentioned), but it also does many things that help to obtain the best results. Let us consider why a good presentation for you and your brand matters:
- It plays a crucial role in business pitches since it conveys your company’s image to the audience and shows off your personality.
- It introduces complex concepts through simple visual language.
- It makes the right first impression that we never have a second chance to make.
- The more organized the presentation looks (even if it is creative and you have managed to embrace chaos), the more serious and positive image of your company you will get.
- It instills trust and builds loyalty in the audience since a good presentation is aligned with your organizational values and corporate image.
- It is a powerful tool to address and motivate employees.
- It increases audience engagement, keeps their interest alive until the end of the speech, and retains the audience’s attention, focusing on crucial details.
- It turns boring statistics or facts into an engaging storytelling experience.
- It is a cost-effective and time-saving way (in case you outsource this task to the team of professionals) to propagate information and put forward your idea.
- A good presentation template offers you flexibility. You can use and re-use it, adapting to your needs and quickly modifying content to meet new requirements and expectations.
- It bridges the gap between various groups of people. Everyone understands visuals, especially graphs, charts, and infographics. Therefore, regardless of people’s educational background, language, age group, and gender, you can be sure that you deliver the right message.
Last but not least, if you need some real numbers to ensure that good presentation matters, check out these current stats,
- More than 90% of employees believe that a strong presentation would make them feel more confident during a speech.
- Almost each and every respondent believes that the ability to create a killing presentation is critical to success at work.
- Facts and figures that back up your claims increase audience retention by 20%.
- More than 80% admit that colorful charts, graphs, and infographics ignite their interest more efficiently than simple text or speech.
How to Make a Good Presentation: Tips
Capturing the imagination of an audience is incredibly tough these days: there are so many distractions that result in people’s short attention spans. Therefore, making a good presentation requires your undivided attention. Although it seems that it is easy to pull off, if you want to craft something impressive and persuasive, you need to put your heart and soul into it to say nothing about making the most out of your design and storytelling skills. Here, our tips may help you nail this task without losing your nerve, time, and money.
The first and the most important tip for those who are up to making a good presentation is to use professional instruments. Let us be honest. Chances are, you are not a professional designer. Yes, you may have a keen sense of style; however, when it comes to pulling all the pieces of your presentation together and making content persuasive and visuals effective, that is not enough. You need a specialist whom you can pitch deck design service to since he or she can imagine the final picture and understand how to bring it to life quickly.
According to stats, employees of different professions admit that crafting a compelling and informative story that brings value to the audience and at the same time delivers your message is incredibly tough. And when it comes to designing a beautiful layout, especially for tech people who deal with analytics, this becomes an insurmountable obstacle at work. Usually, they spend at least 8 hours to design a single deck – that is an entire working day. In this case, a professional instrument is simply irreplaceable.
Do not think that it as cheating. The recent studies show that more than 30% of employers confess that they receive designer assistance when crafting a presentation. Therefore, you can be lagging behind and miss an opportunity to get a promotion at work simply by choosing to do everything from scratch on your own, thereby wasting your precious time on tasks that can be done within two hours by professional team.
The second vital tip is, prepare data beforehand. Not only should you collect your data, but you should also analyze it to understand what gamut of emotions it generates so that you can tug viewer’s heartstrings to produce a better impact. Break it into pieces to deal efficiently with each type of information. Create hierarchy and order to understand what goes first and what goes last.
The third vital tip is, know your audience and tailor the content to its preferences and expectations.
Are you catering to youngsters or millennials? Do you want to deliver your information to colleagues, CEO, or investors? Knowing your audience makes it much easier to take the right decision concerning each aspect of the presentation. For example, the type of your audience dictates the rules for the design. It gives you hints on what colors and typography to choose, what visuals to add, and even how to conduct your dialogue. Should you be playful, friendly, funny, or dumb serious? Your audience gives you hints on how to nail this conversation and storytelling experience.
Along with these three crucial tips, some other good advice may help you create a good presentation:
- Keep the presentation concise. Get rid of extra information and prioritize only crucial details focusing viewers’ attention on the essential chunks of data. The rule of thumb, use no more than ten slides. Also, it is highly recommended to adopt a ‘bite-size’ information ideology in each slide.
- Structure the presentation properly. Break it into three logical parts: introduction, body, and conclusion.
- Hit the audience with the facts, quotes, and evidence that support your main message.
- Loopback to your original statement and provide key takeaways in a conclusion to leave a long-lasting impression and give the audience some food for thought.
- Use videos. According to stats, they are much more compelling than regular text.
- Format everything. Information hierarchy helps to guide users through the slide and focal points resulting in the efficient delivery of information.
- Have a strong opening.
- Ask questions and connect with the audience: people love to be involved.
- Have a practice run-through. Read out loud your presentation to make sure it makes sense, and you are not afraid to deliver it to a large crowd.
- Focus on audience value and bring it to them.
- Last but not least, capitalize on emotions. As Tony Robbins said, information without emotion is not retained.
The digital presentation can be an actual tiebreaker. It can make or break your primary goal and mission. Therefore, it should not be taken lightly. It does matter, no questions asked.
Follow our tips, adopt the best practices, use professional instruments and remember the golden rule of every successful presentation: use presentation not as a support for your speech but as an illumination.