First impression – is a central tenet for all advertisers. If you want to effectively sell something you have to make a good impression, especially when your product is a brand new and noone knows it. In this case good packaging design comes to aid. A well-thought and extraordinary wrapper easily grab attention and,at least, force people to stop and take a better look at merchandise, and may be then buy it.
Designers apply to different ways in decoration. They use emboss techniques, bright colors, highly-detailed illustrations, spectacular images, even alternative materials and, of course, typography that, as a rule, serves not only as a tool for conveying messages, but also as a decorative instrument.
In a collection you will find stunning examples of using typography treatments in packaging design.
Enjoy and Good Luck!
1. Densen Design: Home and Laundry Products 
3. Ivolia 
4. Love Letters Collaborative Project 
8. Paolos 
10. Buddy’s Original Winter Warmer 
11. Finston’s Beard Care Products 
12. House Industries Factory Blocks 
13. Brothers Cider 
14. Viva la Vida 
15. Burger King’s Partnership With Seattle’s Best Coffee 
16. Valentines Day Chocolate Wrapper 
18. Porter De Glace 
19. Caburé 
20. IL Bucco 
21. Kasha Ready 
25. Broken 7 
27. Student Work – Gustavo Bife Fernandes 
28. For the Love of Brands: BRND WGN’s 2012 Holiday Wine Packaging 
